The term Geo-targeting means the ability to deliver
a digital advertisement to an audience in a chosen l
location with set parameters, for example, a radius of 3km.
Why use Geo-location marketing?
Example of Geo-location marketing?
Almost any business that has an online website and social media channel can benefit greatly from using location-based adv. For example, say you sell football merchandise and you want to build your brand awareness to football enthusiasts. You can deliver a specific adv to fans who are going to watch their football team, for example, a team in Serie A.
Geo-targeting enables you to target those fans on match day. (let us say the San Siro in Milano)
You can create an advertising campaign for all people at the San Siro and select a radius of 3km. So when a person opens their Facebook or Instagram app they will see your advertisement in their news and stories feeds.
Great! A specific and relevant adv that captures their attention! This type of adv is known as specific disruption marketing, and when used correctly can grow your brand and online sales.
The advantages of location-based advertising are specifically useful when targeting people who are in a location that you want to communicate with using Google text adv, banner adv and GDN (Google Display Network) It allows you deliver a message that is relevant to that audience at that specific location and time.
Serie A football geo-targeting
View below image illustration
geo-targeting football fans
San Siro Milano (Targeting 3 km radius)
Your company adv on
Google, Facebook, and Instagram
If you would like to explore and test this type of marketing then we encourage you to contact us. Let us discuss together with your ideas and agree on an action plan.
SnapBrandit will manage your ad campaigns with the aim to increase your brand and more importantly sales!