Data the most valuable asset on earth!
The Great Hack
Last night I watched for the first time Netflix ‘The Great Hack’ a documentary covering the Cambridge Analytical/Facebook data scandal. What an eye opener!
Have you watched it yet? If so what conclusion did you come to?
It made me think about how I use data for marketing purposes and how all campaigns should be guided by a moral compass!
If you haven’t watch the recent Netflix release then I encourage you to do so!
Below you can watch the official Netflix YouTube trailer.
Here are some touching points:
Data - Real game changer
5K data points on every US voter
Data surpassed oil in value
What touched you the most about the dark world of data exploitation? Leave your comments