• Steve Joyce

Data the most valuable asset on earth!

The Great Hack

Last night I watched for the first time Netflix ‘The Great Hack’ a documentary covering the Cambridge Analytical/Facebook data scandal. What an eye opener!

Have you watched it yet? If so what conclusion did you come to?

It made me think about how I use data for marketing purposes and how all campaigns should be guided by a moral compass!

If you haven’t watch the recent Netflix release then I encourage you to do so!

Below you can watch the official Netflix YouTube trailer.

Here are some touching points:

  • Data - Real game changer

  • Trump campaign

  • Brexit campaign

  • Information warfare

  • 5K data points on every US voter

  • Data surpassed oil in value

What touched you the most about the dark world of data exploitation? Leave your comments

#cambridgeanalytical #facebook #netflix #thegreathack #datascandal #informationwarfare #brexit #trump

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