Search Engine Marketing
SEM and SEO
Search Engine Marketing (SEM) is an umbrella term that refers to the process of driving traffic and gaining visibility from search engines such as Google, Yahoo, and Bing.
SEM is accomplished through paid ads (PPC) and free, organic listings using Search Engine Optimisation techniques (SEO)
Sounds simple right?
Big brands generally employ their own internal team of highly experienced marketing professionals who will manage all aspects of search engine marketing using organic or paid advertising tools. Alternatively, some companies pay marketing agencies to look after some or all of their digital marketing activities.
What about you?
The world of digital marketing is a never-ending landscape, with search engines such as Google always updating their algorithms to match the ethical demand of how people search for information on the internet.
The challenging task for all businesses or personal brands is how to expose your product or service in the most cost-effective way using SEM, SEO, and PPC (pay per click) advertising.
The question is...
Can you accomplish all of the above on your own?
Set up accounts with Google, Bing, Yahoo, and SEO?
Have the ability to create and analyse organic/paid and social campaigns?
Monitor key analytics to make sure your marketing and advertising campaigns are making an ROI?
Consistently get your brand/company seen in all major search results, either locally, nationally or even internationally?
Do you have functional knowledge of SEM, SEO, advertising, branding, and marketing?
No? Then we can help you.
Yes? Fantastic. Together we can add more value!
Google Mobile Search
Do you know that mobile searches have exceeded desktop computer searches!
This is why it's VITAL for a website to be mobile ready and optimised!
Captures the audience’s attention at the right time
Increases brand awareness
Accurately target specific Geo-locations
Increase website traffic
Re-market to previous web visitors
Get the best ROI
Plus much more!
GET MOBILE FRIENDLY NOW.
Is your website mobile friendly?
Is your business appearing in the search results?
Don't know? No? Yes?